SANA Natal 2024
Client: SANA Hotels
Agency: SANA Lab
Objective: Promote SANA Hotels and Restaurants as the perfect choice for Christmas Eve dinner, Christmas lunch, and holiday stays.
Strategy: Leverage the iconic figure of Santa Claus as the official ambassador of the SANA Group, combining tradition with innovation. By incorporating AI, we brought Santa to life in an interactive and engaging way to enhance the campaign's impact.
My Tasks:
- Develop the concept and creative rationale.
- Write website content.
- Create WhatsApp messages for various hotel types.
- Write newsletters, press releases, and social media content.
- Dream Team:
- Creative Director - Rogério Paiva
- Marketing Manager - Liliana Carriço, Beatriz Oliveira, Sara Ribeiro
- Designer - Joana Migueis
- Copywriter - Mariana Gomes (me)
RACIONAL CRIATIVO
During the preparations for Christmas, Santa Claus traveled all around the world, and while passing through Portugal, he discovered SANA hotels and was pleasantly surprised by the warm welcome he received.
The comfort of the room, the friendly hospitality, the exquisite cuisine, and the personalized service enchanted him in every detail.
At SANA, he truly felt at home.
CONCEITO
"It feels like home."'
SANTA's words
We brought Santa Claus to social media, sharing his magical experiences at SANA hotels and restaurants to spread the festive cheer and showcase SANA's holiday magic. To make it even more exciting, we launched a contest, boosting engagement and inviting everyone to join the Christmas fun at SANA!.
