Truffle Evening & Truffle Week Berlin

Client: SANA Berlin Hotel

Agency: SANA Lab

Objective: Use Truffle Week to promote a special menu at SANA Berlin Hotel.

Context: SANA Berlin Hotel presents a unique culinary experience with a special truffle menu, offering guests the chance to indulge in the extraordinary flavors and aromas of truffles.

Strategy: Utilize a pun to capture attention and emphasize the unique pleasure of the truffle menu, promising an unrivaled delight in every bite, and highlight the exclusivity and sophistication of this event.

My Tasks

• Develop concept and creative rationale
• Produce a flyer, in-house TV content, newsletters, social media posts, and website content

Dream Team:
• Creative Director - Rogério Paiva
• Marketing Manager - Ana Quadros
• Designer - Cláudia Pereira 
• Copywriter - Mariana Gomes (me)