- Dream Team:
- Creative Director - Rogério Paiva
- Marketing Manager - Sara Ribeiro
- Designer - Cláudia Pereira
- Copywriter - Mariana Gomes (me)
Sunday Brunch at SANA Silver Coast
Client: SANA Silver Coast
Agency: SANA Lab
Objective: Launch a promotional campaign for the new Sunday brunch buffet at SANA Silver Coast Hotel.
Context: Located in Caldas da Rainha, the SANA Silver Coast Hotel introduces an exclusive brunch buffet, a unique offering in the area.
Strategy: Develop engaging promotional materials highlighting the buffet's uniqueness and quality, targeting both guests and locals through digital and print channels.
MY TASKS
- Concept and Creative Rationale
- Develop promotional materials, including a flyer, social media posts, website content, and a press release.
RACIONAL CRIATIVO
O melhor brunch das Caldas da Rainha é o do SANA Silver Coast.
Servido com todo o requinte no restaurante Lisbonense, um dos espaços mais emblemáticos do hotel, o Brunch é preparado com produtos da região, tornando esta oferta um verdadeiro tesouro local.
SOCIAL MEDIA POST
🇵🇹 O Brunch da Rainha está à sua espera, todos os domingos, no SANA Silver Coast! Desfrute de um brunch buffet com sabores locais e sobremesas tradicionais, num ambiente digno da realeza. Reserve já o seu lugar! 👑
🇬🇧 The Brunch da Rainha (Queen's Brunch) is waiting for you every Sunday at SANA Silver Coast! Enjoy a buffet brunch with local flavours and traditional desserts in an atmosphere worthy of royalty. Book your place now! 👑