Dream Team:

• Designer - José Guerreiro
• Copywriter - Mariana Gomes (me)
• Account - Adriana Barão 

VII Harry Potter Meet

Client: Academia Portuguesa de Feiticeiros

Agency: Adsoul

Context: The VII Harry Potter Meet - Algarve is a fan event in Portugal celebrating the magical world of Harry Potter. It features cosplay, interactive activities, themed games, workshops, lectures, and a themed market, providing an immersive and social experience for fans.

Strategy: Create an enchanting concept and creative rationale that captures the magic of the Harry Potter universe. Develop merchandising and a promotional campaign to build anticipation, using both digital and offline materials to reach a wide audience.

My Tasks:

• Develop concept and creative rationale;

• Copy for merchandising;

• Create a promotional campaign and teaser.

• Produce digital and offline materials.