SANA Natal 2024

Client: SANA Hotels

Agency: SANA Lab

Objective: Promote SANA Hotels and Restaurants as the perfect choice for Christmas Eve dinner, Christmas lunch, and holiday stays.

Strategy: Leverage the iconic figure of Santa Claus as the official ambassador of the SANA Group, combining tradition with innovation. By incorporating AI, we brought Santa to life in an interactive and engaging way to enhance the campaign's impact.

My Tasks:

• Develop the concept and creative rationale.
• Write website content.
• Create WhatsApp messages for various hotel types.
• Write newsletters, press releases, and social media content.

Dream Team:

• Creative Director - Rogério Paiva

• Marketing Manager - Liliana Carriço, Beatriz Oliveira, Sara Ribeiro

• Designer - Joana Migueis
• Copywriter - Mariana Gomes (me) 

RACIONAL CRIATIVO

Durante os preparativos para o Natal, o Pai Natal viajou pelo mundo inteiro e ao passar por Portugal conheceu os hotéis SANA e ficou surpreendido com a forma como foi recebido.

O conforto do quarto, a simpatia acolhedora, a gastronomia de excelência e o serviço personalizado encantaram-no em cada detalhe.

Na SANA, sentiu-se verdadeiramente em casa.

CONCEITO

"It feels like home."'
SANTA's words

We brought Santa Claus to social media, sharing his magical experiences at SANA hotels and restaurants to spread the festive cheer and showcase SANA's holiday magic. To make it even more exciting, we launched a contest, boosting engagement and inviting everyone to join the Christmas fun at SANA!.

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